Colombian transmedia project Buenaventura Mon Amour wins Best Multi-Platform Project at RioContentMarket Lab
The multi-platform transmedia project Buenaventura Mon Amour created by producer Steven Grisales (El páramo) and director José Luis Rugeles (García) of Rhayuela Cine took the Reed MIDEM Award for Best Latin American Multi-Platform Transmedia Project at the 2nd RioContentMarket Lab. The event took place in Río de Janeiro from February 28 to March 2 and selected the Colombian project from among 12 others competing in the Lab, which received more than 100 applications from around Latin America.
RioContentMarket is an open multi-platform content production event for television and digital media markets. The first festival edition allowed 170 national and international market executives to share their experiences with more than 1,000 television and digital media professionals. This year, the first Transmedia Lab welcomed 12 multi-platform audiovisual projects using a main platform to develop interaction with others – television, web, applications and games – and facilitated consulting with tutors (market specialists), pitching sessions with buyers, co-producers and channels, and meetings with players on the Brazilian and international markets.
Selection for the Transmedia Lab was based on project quality, adaptability to a transmedia proposal and market potential. After three days of deliberation, Buenaventura Mon Amour was awarded the maximum Reed MIDEM Award, which will allow Rhayuela Cine to present the project in the “Best Digital Cases From Around The World” section of the MIPCube and the MIP TV conferences in Cannes, France from March 28 to April 1, 2012. MIPCube is the innovation lab for the future of television and audiovisual media and a warm-up for MIP TV, the most important television and media event in the world.
Buenaventura Mon Amour in its feature film format was also selected for the Cartagena ENCOUNTERS at the recent Cartagena International Film Festival (FICCI) where the producers signed a deal with Mexico’s Matthias Ehrenberg from Rio Negro Producciones, responsible for several of the country’s major box office hits.
For Steven Grisales, José Luis Rugeles and the team at Rhayuela Cine, the transmedia format project Buenaventura Mon Amour began as an idea for a feature film in the city of Buenaventura, Colombia’s largest seaport and, paradoxically, one of the poorest and most dangerous cities in the region. In spite of this situation, the city’s younger inhabitants strive for a better life through street arts. They sing and dance, mixing hip-hop culture from the north with their own roots using improvised instruments, traditional music and inspiration from their daily lives to create a new form of Latino hip-hop. This magical place demonstrates how hip-hop has penetrated all of Latin America as a form of street art that has changed the lives of many young people in the region who choose art over violence, dance over war and rhymes over bullets.
“We want to discover new talent from Mexico to Brazil, offering young people a new form of and path to personal achievement, making their street art into a lifestyle and providing cultural spaces to generate “virtuous” cycles for transforming society. We seek to create a profound emotional connection between our competitors, our history and our audience, creating fans and giving them a chance to choose and interact with this dynamic transmedia content. We want to collaborate with brands and digital and audiovisual media companies to offer entertaining on-line content, television, music and film that can help make the world a better place,” said Steven Grisales and José Luis Rugeles of Rhayuela Cine to PANTALLA COLOMBIA.