In addition to the premiere of the second season of the comedy series Chichipatos, and under the premise "100% Colombians", Netflix announced the development of seven new productions in the country. All these projects have benefited from the tax incentives for audiovisual production in Colombia, which are granted through the Certificates of Audiovisual Investment (CINA). This tool, created by the Ministry of Culture and administered by Proimágenes Colombia, seeks to strategically promote the reactivation plan for the audiovisual sector.
The dance series Ritmo Salvaje (Caracol) represents the return to television of singer Greeicy Rendón, under the direction of Simón Brand, Andrés Beltrán and 64-A FilmsRafael Martínez . While Alejandra Azcárate (Miracol Media) and Juanpis (dynamo) will take two of the most important icons of comedy in Colombia to the platform.
The announcement also promised a high dramatic burden by introducing three new series: Fake Profile (AG Studios), a trip to the dark side of a dating app; Goals against (Dynamo), the story of one of the best teams Colombia has ever had, amid the complicated relationship between football and drug trafficking and Pálpito (CMO Producciones), a love story in the midst of a tragedy generated by organ trafficking. To these fictional formats will be added Diomedes (Dynamo), a documentary about the deceased idol of the Vallenato genre.
Added to this release announcement is that the streaming giant will open its Bogota office this year and shoot more than 30 new series, films, documentaries, and specials in the country. Since 2014, the company has invested more than US$175 million, which means a vote of confidence in Colombian talent.
What is CINA?
The CINA incentive, approved for these seven titles, consists of a tax discount equivalent to 35% of the expenditure on audiovisual and logistical services in the country that a foreign production company makes when producing an audiovisual work in Colombia.
Since the incentive was launched in 2020 to projects approved in April 2021, including these seven from Netflix, a total investment in Colombia is estimated to exceed 400 billion pesos.
The incentive, issued by the Ministry of Culture and administered by Proimágenes Colombia, was born with the National Development Plan and, in addition to series and films, also includes video game projects and audiovisual advertising.
The expenses in audiovisual and logistical services subject to the CINA incentive are those contracted with natural persons or Colombian companies.
It is estimated that the 18 productions have been beneficiaries of the incentive, since its creation in 2020, will represent more than 2,000 direct jobs and 180,000 indirect jobs for the country.
In 2021, 5 projects have been approved that estimated CINA applications for more than $60 billion pesos and will allow a $220 billion pesos in the country.
Learn more about the incentives for in-country audiovisual production at Location Colombia, the Film Commission page
